Michelle’s Story
Meet Michelle
As part of her professional growth at CSL, Michelle is looking to make a lateral move from her current Professional Level 7 role in market insights & analytics to a comparable role in digital communications.
Michelle’s Why
Michelle has always been fascinated by the world of digital communication and social media. She’s interested in moving across the organization:
- To broaden existing skills
- To learn about other areas
- To develop new talents
- To deepen her professional development
- To increase visibility to others
Michelle sees the immense potential that lies within the realm of online communication and marketing, and she wants to be a part of it. Her current role in market insights & analytics, however, doesn’t offer much opportunity for her to delve into the world of digital communications.
Having had ongoing collaborative discussions with her people leader, she decides to take the initiative and leverage the many career planning resources and development opportunities CSL has to offer.
Michelle’s Qualifications and Skills That Support a Potential Lateral Career Move
- Social media
- Creative writing and design
- Data analysis
- Strategic thinking
- Knowledge of digital technologies
- Knowledge of online trends
These qualifications make a move into a role in digital communications a natural fit for Michelle. Her passion for this field and her willingness to learn and adapt make her an asset to any organization looking to build a strong online presence and engage with their audience effectively.
What should Michelle focus on first?
NOTE TO LEARNER: Keep in mind that for the rest of Michelle’s journey there’s a best path forward at each decision point during this exercise, based upon CSL’s strategically crafted career and development planning processes. If you don’t select the best choice, the training will redirect you accordingly.
